Based in science and technology, Brava's methodology enables an objective approach to the art of branding by quantifying the core elements of your value equation.
Brava's methodology enables an objective approach to the art of branding by quantifying the core elements of your value equation.
We begin by engaging social listening technologies and brand health metrics to calculate a brand equity score for your company.
The analysis of your brand equity score and your market positioning reveals opportunities for balancing your value equation.
Our consultants will develop strategies based on findings and test them for effectiveness in improving KPIs and increasing your market leverage.
The selected strategy is mapped to an action plan which will deliver the greatest net positive effect on your brand equity and market leverage.
The subjective elements of Branding have led to the perception that the process is more art than science. By focusing our method on the quantification of the value equation, primarily your brand equity, Brava has grounded the creative process in research, science and mathematics and brought accountability to brand strategy.