Three Simple Steps to Success

Our process adds value through three distinct phases: Assess, Create and Mentor. The end result is a comprehensive customer strategy that adds value to stakeholders, equity partners and company leadership.


Assess

We combine traditional brand health metrics with the newest social listening technologies to understand where your brand is today and what is possible for tomorrow. 

Selected Elements of the
Assess Phase:

  • Brand Health Study
  • Positioning Analysis
  • Social Sentiment Analysis
  • Digital Assessment
  • Touchpoint Map
  • Customer Life-Cycle
  • Purchase Behavior Map

Create

Insights become action when we map out a comprehensive plan to align your culture, enhance your brand experience and transform your customers into promoters.

Selected Elements of the 
Create Phase:

  • Experience Design
  • Identity Creation
  • Growth Strategy
  • Pricing Model
  • Storytelling Plans
  • Market Positioning
  • Value Creation

Mentor

Our commitment to the customer strategy is evident in the mentor phase, as we continue to guide your company to success by maintaining focused development and innovation. 

Selected Elements of the
Mentor Phase:

  • Innovation Sherpas
  • Brand Monitoring 
  • Leadership Coaching
  • Content Curation
  • Focused Feedback
  • Strategic Analyses
  • Bi-Annual Assessments